Creating your business plan is a powerful process, designed to get you to think deeply about how your business will function, attract investors and customers, and become successful.
Yet the business plan does not tell you every path to take, the twists and turns needed to get where you want to go or how to make sure you do not get lost.
That is where the business roadmap becomes invaluable.
As seen in the recent Top Business Planning Tools for 2019, Rated and Reviewed, your planning is the place to get your business off the ground. Next, you need to understand what a business roadmap is and why you need one.
Defining the Business Roadmap
A business roadmap is a big-picture perspective on your business that takes a long-term approach to charting the company’s course.
The roadmap can do several things for your company, including:
Building Your Roadmap
Victor Cascella, a leading strategy and operations consultant, suggests companies focus on five phases in developing their roadmap.
Factoring In Time
A crucial element of your business roadmap is timing. A timeline embedded in your business plan allows you to establish milestones and targets, along with scheduled checkpoints where progress will be measured.
The milestones and targets may be unit-based. For example, HR targets may involve completing hiring of key personnel while sales targets may revolve around revenue and customers. The key is to be transparent in these measures and timeframes and for leadership to look at these processes and timelines collectively, not in isolation.
With processes and roles defined and timelines delineated, it is time to get on the road, map in hand, and begin the journey.
Benetrends helps businesses throughout their journeys. We offer solutions to assist with business financing using existing retirement accounts and support services, including payroll management, retirement plan management, and credit card processing.
To discover how Benetrends can help your business, schedule a consultation.
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