How to Finance a Service Business

Post Date: December 16, 2019

It is sometimes harder to define the deliverable when you own a service-related company. 

Selling tangible products is easier both to market and to finance with small business funding options.  Here are some tips for small business funding for service-related companies.

Small Business Funding and Your Service Business

Small service-related businesses may be discriminated against when they seek small business funding. Often characterized as slow to grow, small service companies may struggle to get help in the form of capital over more product-centric companies.  

To overcome any objections, service businesses must define a clear-cut customer value proposition to secure small business funding. Consultants are often selling their intellectual capital, so defining the value add can be harder to discern. That makes it more likely that investors may be concerned with the systematization of service deliverables and the scalability of the company long-term.  

Some of the small business funding options for entrepreneurs ready to launch a service organization include:

    • Bootstrapping your 401(k) funding, using a Rollovers as Business Start-Ups (ROBS) strategy.  This innovative funding solution, first introduced by Benetrends in 1983, allows entrepreneurs to use retirement monies to start or buy a business without being hit by early withdrawal or tax penalties. ROBS funding isn’t a loan, so there’s no repayment, and your credit score isn’t contingent upon getting the funds.  Although not a complex process, a ROBS must meet stringent governmental guidelines, so it’s best to work with a funding provider with industry expertise.  

    • Bootstrapping other existing resources such as savings, credit cards, and home equity lines of credit. You can also ask the people you’re closest to for help in the form of loans or investments in your service business. Make sure you have your business plan prepared to share with your friends, family, and colleagues so that they understand your service-related business, your target audience, and how you plan to market it. 
    • Small business funding in the form of micro-loan organizations like Kiva and Accion, which specialize in low-income entrepreneurs or those working for social causes. Some of these resources even offer loans to entrepreneurs currently living below the poverty line. 


    • Social funding and crowdfunding raise millions each year. Sites like IndieGoGo and Kickstarter give entrepreneurs an online platform to seek funding for their ideas. You set up the campaign and the targeted amount of funding you want to raise, as well as create donor perks for people who pledge at a certain financial level. Then you promote your campaign over a specific time period. Keep in mind Kickstarter only lets you keep your money if you hit your goals. IndieGoGo takes a cut of your proceeds but lets you keep anything you bring in. 

It’s a good idea to talk with a funding advisor on the types of funding and small business loans for which you may qualify. Benetrends has abundant resources for service-related small business start-ups. 

Download Innovative Funding Strategies For Entrepreneurs to learn about ways Bentrends can help you launch your venture.

Categories: Blog

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