Franchising World: Three Biggest Funding Mistakes You Might Be Making with Your Candidates

In order to attract the best candidates, a franchisor must present the strongest case for their brand.

Candidates need funding, not only for the initial phase, but as the business grows. This article focuses on how to ensure candidates are funded the right way in order to set them up for long-term success.

Benetrends' Chief Development Officer Dallas Kerley is the byline of this article, which appeard in the April 2016 issue of Franchising World Magazine.

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