Benetrends, a trailblazing pioneer for franchise funding solutions, is celebrating the company’s 40th anniversary in 2023. Over the past four decades, the company has helped more than 30,000 entrepreneurs make their business ownership dreams come true, while growing to include more than 100 employees. Benetrends has become the authority in small business and franchise funding by working closely with clients to understand their needs, then creating opportunities through innovative funding options. In doing so, the company has helped launch thousands of entrepreneurial ventures – strengthening and expanding the world of small business and the American Dream itself.
“From our humble beginnings to present day, we’ve worked hard to establish ourselves as one of the premier funding partners in the franchising industry,” stated Rocco Fiorentino, CEO of Benetrends. “The funding solutions and business services we’ve provided over the years helped us become an industry leader, success that was accomplished through one central premise – doing what’s best for our customers on an individual basis. Today, Benetrends is more committed than ever to helping the entrepreneurs of America launch the businesses of their dreams.”
The company has accomplished many milestones since Len Fischer, one of the foremost ERISA attorneys in the country, first founded Benetrends Financial back in 1983. Today, Fischer is widely credited as the pioneer of the ROBS (Rollovers-as-a-Business Startup) plan, an innovative 401(k)/IRA retirement funding solution that began by establishing the company’s signature Rainmaker Plan®. By offering a wide array of creative funding vehicles and solutions, Benetrends steadily grew in size and revenue. Along the way, the company received several accolades, becoming a preferred vendor of the International Franchise Association (IFA), to being named Entrepreneur’s No. 1-ranked franchise funding supplier in 2022.
In celebration of their 40th anniversary, a few of the longest-serving employees weighed in on what makes Benetrends a special place to work. Kathy Sergio, a senior consultant, has been with Benetrends for 16 years and appreciates how the company was founded to level the playing field for individuals seeking tax-advantaged lending options. “Benetrends is a company that treats you like family,” states Sergio, something she’s well aware of since her sister and daughter also work for the organization. Leo Verani, another 16-year veteran, echoes this sentiment, stating, “It’s easy to compare Benetrends to the show ‘Cheers,’ because this is a place where everybody knows your name.” Lastly, 17-year veteran and retirement plan analyst Elaine Panzeter shared her thoughts on Benetrends’ true value proposition. “Benetrends is all about helping families build entrepreneurial futures for themselves. To me, nothing is more fulfilling than establishing a bond with our clients, then watching them grow and prosper over the years as they build their dream business.”
As 2023 dawns, Benetrends looks forward to another 40 years of long-term partnerships, establishing funding solutions and growth strategies designed to foster and enhance wealth. For more information on Benetrends, please visit www.benetrends.com.
Benetrends is the authority in franchise and small business financing and is acclaimed for its Rainmaker Plan that enables entrepreneurs to use their qualified retirement plan to purchase, or recapitalize a business or franchise, tax deferred and penalty free. Benetrends originated 401(k)/IRA rollover, funding nearly 30,000 entrepreneurs in the last 40 years. Benetrends provides a comprehensive suite of small business funding options and business service solutions. For more information, please visit Benetrends and connect on Facebook, Twitter, YouTube or LinkedIn.