Benetrends Company Videos

Catapulting Franchise Growth

For the past 30 years, Benetrends has been the springboard for growth for franchise brands...big and small—the single largest provider of financing to the franchise industry. See how powerful it can be when you partner with Benetrends Financial to provide financing for your new franchisees.

Rocco Fiorentino, President/CEO of Benetrends, Talks About What We Do

Benetrends funds and insures new franchisees and entrepreneurs as they enter into new business with a franchise brand, in a variety of ways.  Not only does Benetrends offer several ways to obtain funding and financing, but also offers commercial and health insurance, and assistance with administrative work, like payroll and HR. Benetrends wants to put entrepreneurs into business and finally let them build the dream they've always had.

Steve Caldeira, President of the IFA Speaks on Access to Capital

Access to capital is a critical focus of the International Franchise Association. According to an IFA study, demand for franchise funding has surged in 2013, up 10.6 percent over 2012. The IFA launched a small business lending initiative to support the franchise model as well as provide tools for members to help accelerate the loan process.  Benetrends is aligned as a strategic partner to help secure funding to the IFA members and the franchise community.



Funding America's Most Recognized Brands For 30 Years.

We offer a variety of funding options to help you get up and running quickly… commercial insurance to keep you on solid ground… healthcare to protect you and your employees from bumps in the road… and payroll services so nothing slows you down. Everything you once had to outsource can now be found at a single source… with Benetrends.


CNNMoney Interview with Benetrends President & CEO

CNNMoney Interview with Rocco Fiorentino, CFE, President & CEO, Benetrends on franchise and business opportunities at the Franchise Expo South.  Franchising is a great opportunity for those who want to live the entrepreneurial dream. It's a great way to be in business for yourself but certainly not by yourself.


How To Use Your Retirement Funds (401k, IRA) To Start A Business

The innovative Rainmaker Plan was the first retirement and business funding plan created for small business. Rainmaker Plans are used by entrepreneurs to start new ventures, purchase franchises or existing businesses, expand or add locations to current organizations,and to provide additional working capital for current operations.